Showing posts with label metaphor. Show all posts
Showing posts with label metaphor. Show all posts
Monday, May 26, 2008
Wednesday, May 21, 2008
Tuesday, May 20, 2008
Article Metaphors- Article Research 5
Profit slides at major U.S. retailers
This article describes how the recent income at some major retail stores such as Target and Home Depot has dropped. The article begins discussing about how the net income has dropped 66 percent in the first fiscal quarter at Home Depot, and declined 7.5 percent at Target. Home Depot shares were down 4.4 percent, Target was 0.5 percent lower, and Saks was lowered by 6.7 percent. The article mentions that shoppers have been dealing with rising prices of food and fuel, and haven't had much for clothing, home-remodeling projects, and jewelry. Home Depot has cut jobs and closed stores. A quote mentions that most of Target's items are discretionary and don't benefit the customer as much during the price increases. The article closes describing how Saks is being considered for a takeover offer by the Icelandic investment company Baugur Group.
Visuals Associated: money, dollar sign, Target symbol, Home Depot logo, statistical chart lowering, numbers, clothes, home-remodeling equipment, jewelry
Related Links:
Article on Home Depot's income drop
Article on Target's income drop
Information on Saks income drop
This article describes how the recent income at some major retail stores such as Target and Home Depot has dropped. The article begins discussing about how the net income has dropped 66 percent in the first fiscal quarter at Home Depot, and declined 7.5 percent at Target. Home Depot shares were down 4.4 percent, Target was 0.5 percent lower, and Saks was lowered by 6.7 percent. The article mentions that shoppers have been dealing with rising prices of food and fuel, and haven't had much for clothing, home-remodeling projects, and jewelry. Home Depot has cut jobs and closed stores. A quote mentions that most of Target's items are discretionary and don't benefit the customer as much during the price increases. The article closes describing how Saks is being considered for a takeover offer by the Icelandic investment company Baugur Group.
Visuals Associated: money, dollar sign, Target symbol, Home Depot logo, statistical chart lowering, numbers, clothes, home-remodeling equipment, jewelry
Related Links:
Article on Home Depot's income drop
Article on Target's income drop
Information on Saks income drop
Article Metaphors- Article Research 4
Health-conscious Japanese women are running in style
This article describes the running fad that has become prevalent in Japan. It begins by describing Anan, Tokyo's most influential women's magazine. The magazine states that "women who sweat are beautiful from the very core of their beings." The article describes that the number of Japanese who run more than twice a week has reached 280,000, and a large number of them are women under 45. The popularity of the Tokyo Marathon also has added to the running fever. The article mentions a brief history of running in Japan during the Edo Period from 1603-1864. Young women are now running with running skirts, leggings, tops shaped to flatter the torso and shoes in rainbow colors along with sweat-proof makeup. Sports companies are profiting from this fad, such as the Asics flagship store which makes customized running shoes to match the exact needs of the wearer. The article closes with a quote by a bank clerk named Midori Funabashi, who mentions that she prefers running to drinking.
Visuals Associated: shoes, colorful/rainbow shoes, makeup, jogging outfit, fashion magazine, running woman
Related Links:
Article on running becoming #1 weight control in Japan
Asics shoes
Information on the Tokyo Marathon
This article describes the running fad that has become prevalent in Japan. It begins by describing Anan, Tokyo's most influential women's magazine. The magazine states that "women who sweat are beautiful from the very core of their beings." The article describes that the number of Japanese who run more than twice a week has reached 280,000, and a large number of them are women under 45. The popularity of the Tokyo Marathon also has added to the running fever. The article mentions a brief history of running in Japan during the Edo Period from 1603-1864. Young women are now running with running skirts, leggings, tops shaped to flatter the torso and shoes in rainbow colors along with sweat-proof makeup. Sports companies are profiting from this fad, such as the Asics flagship store which makes customized running shoes to match the exact needs of the wearer. The article closes with a quote by a bank clerk named Midori Funabashi, who mentions that she prefers running to drinking.
Visuals Associated: shoes, colorful/rainbow shoes, makeup, jogging outfit, fashion magazine, running woman
Related Links:
Article on running becoming #1 weight control in Japan
Asics shoes
Information on the Tokyo Marathon
Article Metaphors- Article Research 3
When faith and culture collide
This article focuses on problems that emerge from religious traditions being accepted by the law. It begins by mentioning that Britons are wondering if they have gone too far to accomodate minorities: having a want to have "Britishness" instilled more. Rowan Williams, the archbishop of Canterbury, suggested earlier for a public space for Muslim law, and there were calls for his resignation. It is questioned whether religion can have a place in the legal systems of the West. A writer named Jytte Klausen focused on this in her book, "The Islamic Challenge," which demonstrated that a German court in 1995 ruled that while Jews could be exempted from strict laws governing animal slaughter, Muslims could not. Muslims in Germany were furious that they weren't allowed their religious customs while others were. After Jews have dealt with events of struggle such as the Holocaust, they have religious space among the government codes, but Muslims do not as much. Williams hopes there can be compromises between Islamic law and the statutory laws of the UK without compromising British freedoms.
Visuals Associated: Jewish star, UK flag, various religious symbols, Qur'an
Related Links:
Information about the U.S. government vs. religious freedom
A review on "The Islamic Challenge"
Islamic practices and law
This article focuses on problems that emerge from religious traditions being accepted by the law. It begins by mentioning that Britons are wondering if they have gone too far to accomodate minorities: having a want to have "Britishness" instilled more. Rowan Williams, the archbishop of Canterbury, suggested earlier for a public space for Muslim law, and there were calls for his resignation. It is questioned whether religion can have a place in the legal systems of the West. A writer named Jytte Klausen focused on this in her book, "The Islamic Challenge," which demonstrated that a German court in 1995 ruled that while Jews could be exempted from strict laws governing animal slaughter, Muslims could not. Muslims in Germany were furious that they weren't allowed their religious customs while others were. After Jews have dealt with events of struggle such as the Holocaust, they have religious space among the government codes, but Muslims do not as much. Williams hopes there can be compromises between Islamic law and the statutory laws of the UK without compromising British freedoms.
Visuals Associated: Jewish star, UK flag, various religious symbols, Qur'an
Related Links:
Information about the U.S. government vs. religious freedom
A review on "The Islamic Challenge"
Islamic practices and law
Article Metaphors- Article Research 2
BabyTV and BabyFirstTV target the diaper set
This article describes a debate going on about the recent TV channels, BabyTV and BabyFirstTV, which are meant for ages as young as 6 months old. The article gives a small example of what an experience of BabyTV is like, and mentions how it has spread to the U.S., Europe, Asia, Africa, and Latin America. In the U.S., the Campaign for a Commercial-Free Childhood has filed a complaint about the show, being that it is falsely promoting educational benefits. France has seen a backlash against it as well, being about the potential health risks of overexposure to television. The BabyFirstTV channel is possibly considering reducing hours, but managing director of CanalSat, Maxim Saada, states that if there were some studies showing there are real problems with child development, then they would take measures. A study was conducted at one point between 2 and 5 year olds; the study found that children at 5 years old who watched more than two hours of TV a day faced problems with sleep, attention, and aggressive behavior, but the early exposure didn't cause social or behavioral problems if the viewing was reduced as the child grew older. The article finishes with a statement by Saada, that this wasn't a debate about the channel but television in general.
Visuals Associated: baby, TV, satellite, baby toy, crib, book
Related Links:
A similar article by the Organic Consumers Association
Campaign for a Commercial-Free Childhood
Arts, Entertainment & Media Campaign of the Year 2007 article
This article describes a debate going on about the recent TV channels, BabyTV and BabyFirstTV, which are meant for ages as young as 6 months old. The article gives a small example of what an experience of BabyTV is like, and mentions how it has spread to the U.S., Europe, Asia, Africa, and Latin America. In the U.S., the Campaign for a Commercial-Free Childhood has filed a complaint about the show, being that it is falsely promoting educational benefits. France has seen a backlash against it as well, being about the potential health risks of overexposure to television. The BabyFirstTV channel is possibly considering reducing hours, but managing director of CanalSat, Maxim Saada, states that if there were some studies showing there are real problems with child development, then they would take measures. A study was conducted at one point between 2 and 5 year olds; the study found that children at 5 years old who watched more than two hours of TV a day faced problems with sleep, attention, and aggressive behavior, but the early exposure didn't cause social or behavioral problems if the viewing was reduced as the child grew older. The article finishes with a statement by Saada, that this wasn't a debate about the channel but television in general.
Visuals Associated: baby, TV, satellite, baby toy, crib, book
Related Links:
A similar article by the Organic Consumers Association
Campaign for a Commercial-Free Childhood
Arts, Entertainment & Media Campaign of the Year 2007 article
Article Metaphors- Article Research 1
Doctors say 'I'm sorry' before 'see you in court'
This article focuses on malpractice cases and various ways they are handled by the doctors, mainly ones who apologize to the patient. It begins with a malpractice example of Dr. Tapas Das Gupta, who apologized to the patient for his medical mistake. The article describes how many lawyers still advise doctors to "deny and defend" upon malpractice cases to protect the doctor's career. These lawyers also will often say that what transforms a reasonable patient into an indignant plaintiff is the possibility that the error could happen again. With Dr. Gupta's case, the patient took the $74,000 offered from the hospital and decided not to sue. In recent studies, it was found that only about 30 percent of medical errors are disclosed to the patients, and only a small fraction of injured patients, about 2 percent, press legal claims. The article also describes policies that work towards this and groups that advocated disclosure during medical errors such as The Sorry Works! Coalition. Another case is then mentioned about patient named Maria Del Rosario Valdez, who had to have a second surgery after a medical mistake, but she was gratified that the hospital took time to apologize. The article ends with a quote on how if things don't usually settle quickly, they tend to last for a very long time.
Visuals Associated: doctor, lawyer, courtroom, medical supplies, money, handshake, single hand
Related Links:
Similar article by The Boston Globe
A detailed blog analysis of doctors and trust
The Sorry Works! Coalition
This article focuses on malpractice cases and various ways they are handled by the doctors, mainly ones who apologize to the patient. It begins with a malpractice example of Dr. Tapas Das Gupta, who apologized to the patient for his medical mistake. The article describes how many lawyers still advise doctors to "deny and defend" upon malpractice cases to protect the doctor's career. These lawyers also will often say that what transforms a reasonable patient into an indignant plaintiff is the possibility that the error could happen again. With Dr. Gupta's case, the patient took the $74,000 offered from the hospital and decided not to sue. In recent studies, it was found that only about 30 percent of medical errors are disclosed to the patients, and only a small fraction of injured patients, about 2 percent, press legal claims. The article also describes policies that work towards this and groups that advocated disclosure during medical errors such as The Sorry Works! Coalition. Another case is then mentioned about patient named Maria Del Rosario Valdez, who had to have a second surgery after a medical mistake, but she was gratified that the hospital took time to apologize. The article ends with a quote on how if things don't usually settle quickly, they tend to last for a very long time.
Visuals Associated: doctor, lawyer, courtroom, medical supplies, money, handshake, single hand
Related Links:
Similar article by The Boston Globe
A detailed blog analysis of doctors and trust
The Sorry Works! Coalition
Sunday, May 18, 2008
Visual Metaphor Research- Visual Metaphors
Target: the newscasterSource: a clown
Ground: they both have a sense of being ridiculous in their actions
Tension: newscasters don't actually get hit by pies during breaking news
The relation between a clown and a newscaster is seen through the pie, and it isn't directly emphasized that the two are related. The effect of the pie and its movement makes that clear in this image, though. This image uses replacement in it, as the newscaster's head can't be seen.
Target: flashlight
Source: can
Ground: they both are conserved and compacted in some way
Tension: light isn't as compact as canned items
This image seems to make a statement of how easy electric power is to come by, and how power is marketable similar to canned food. This image uses fusion of the flashlight and the can.
Target: smoker's teeth
Source: cigarettes in the teeth
Ground: both have similar appearances when simplistic
Tension: cigarettes would technically make the teeth a non-white color. This image gives a sense of oddity towards it, as the teeth merge and almost become unnoticeable as cigarettes for a second. This image uses fusion.
Target: divorce/the cake
Source: saw in the wedding cake
Ground: they both are painful in their own ways
Tension: the wedding cake technically wouldn't be around anymore by the time the divorce occurs; a ring might have been a little more effective. This image shows a physical version of the pain that can be faced during a divorce. The image seems to use juxtaposition.
Target: New York's economy/Statue of Liberty
Source: empty gas tank
Ground: both are low
Tension: the image relates more to gas than money in general. This image seems to focus on the most common symbols of New York and lack of fuel; these both provide emphasis of New York "running out of fuel. This image uses fusion.
Source: broken image links
Ground: both have a sense of missing-ness
Tension: the broken image on the head is barely visable. This image seems to focus on online relations to the frustration of a broken image compared to the frustration of public speaking most have. This image uses replacement.
Target: the earth
Source: broken egg
Ground: they both are fragile in their own way
Tension: the earth's size can compare quite as well to an egg
This image seems to emphasize the fragile-ness of the earth environment-wise or another. With the yolk a part of the earth, this image uses fusion.
Target: eye
Source: sky
Ground: they both seem endless when looking at them
Tension: the sky actually is very vast while an eye isn't
This image portrays the viewer as the sky, and it gives the sense of endlessness. The image uses fusion.
Subject: horse
Source: tree
Ground: they both emerge from nature
Tension: horses are more mobile than treesThis image depicts the relation of nature among various parts from animal to plant. This image uses fusion.
Subject: animals in the field
Source: hand
Ground: they both have a bit of an eternal presence
Tension: they don't relate too well other than from the meaning
This image has a sense of an omnipresence among the animals, and it uses juxtaposition.
Visual Metaphor Research- Verbal Metaphors
Five Verbal Metaphors
1. I'm as free as a bird
Target: I'm
Source: bird
Ground: they both feel freedom from something earthly
Tension: a person and a bird aren't related too much physically
The statement conveys a sense of being able to see the sky from the viewpoint of bird in a way, and the sky never seems to have any limit.
2. All the world's a stage
Target: the world
Source: stage
Ground: they both have entrances and exits
Tension: People aren't actually walking on planks of wood all the time or are surrounded by curtains
The statement gives the sense of the world not seeming real in a way, as if how we're all living is just an act.
3. I'm dying to know
Target: I'm
Source: dying/death
Ground: they both can relate through anxiousness
Tension: the person does not actually want to die
This statement conveys a strong sense of want, to the extreme of death being involved.
4. She's the apple of my eye
Target: she
Source: apple of my eye
Ground: they are both valued in a special way; apples are valued in taste while the girl is valued in appearance
Tension: she most likely doesn't have any physical resemblance to an apple
This statement conveys a sense of relation between a sweet fruit and the pleasantness of the woman this is aimed at.
5. It's raining cats and dogs
Target: the rain
Source: cats and dogs
Ground: they both are heavy in appearance
Tension: even the heaviest of rain couldn't compare to a cat or dog falling on someone
This statement emphasizes the heaviness of the rain, and exagerrating it by comparing it to animals falling from the sky gives a message of the rain not being safe to be in.
1. I'm as free as a bird
Target: I'm
Source: bird
Ground: they both feel freedom from something earthly
Tension: a person and a bird aren't related too much physically
The statement conveys a sense of being able to see the sky from the viewpoint of bird in a way, and the sky never seems to have any limit.
2. All the world's a stage
Target: the world
Source: stage
Ground: they both have entrances and exits
Tension: People aren't actually walking on planks of wood all the time or are surrounded by curtains
The statement gives the sense of the world not seeming real in a way, as if how we're all living is just an act.
3. I'm dying to know
Target: I'm
Source: dying/death
Ground: they both can relate through anxiousness
Tension: the person does not actually want to die
This statement conveys a strong sense of want, to the extreme of death being involved.
4. She's the apple of my eye
Target: she
Source: apple of my eye
Ground: they are both valued in a special way; apples are valued in taste while the girl is valued in appearance
Tension: she most likely doesn't have any physical resemblance to an apple
This statement conveys a sense of relation between a sweet fruit and the pleasantness of the woman this is aimed at.
5. It's raining cats and dogs
Target: the rain
Source: cats and dogs
Ground: they both are heavy in appearance
Tension: even the heaviest of rain couldn't compare to a cat or dog falling on someone
This statement emphasizes the heaviness of the rain, and exagerrating it by comparing it to animals falling from the sky gives a message of the rain not being safe to be in.
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